9th February 2017

5 common mistakes to avoid in B2B web design

b2b-web-design-mistakes-landscape

5 common mistakes to avoid in B2B web design

Top 5 simple mistakes to avoid in B2B web design

Creating a great B2B website is quite difficult and you need to be able to consider many important factors if you want the website to provide the kind of results and conversions you need. In this article, we are going to talk about 5 common mistakes that you need to avoid in order to create an effective B2B website.

1/ Your website is not responsive

This should be a no-brainer at this point, but anyone who is getting started can be forgiven for not knowing that their site needs to be mobile friendly. This is the biggest mistake you can make with any kind of website project. Make sure that your website easily adapts to any resolution and device.

2/ You use PDF files for important information

Nothing says “bounce rate” more than using PDF’s for important information in your website. People don’t want the hassle of having to look for a way to open documents that are not ideal for their devices or their operating systems. Make sure that your website includes all of the information your clients need without the use of PDF files.

3/ You don’t make it easy for people to contact you

A contact form is a must and a way to make sure that people can see that contact form link easily is just as important. Your clients need to be able to get in touch easily and without any hassles. A working email and phone number should also be displayed on your footer and header if possible.

4/ You are not blogging often

Not only that, but you are also blogging material that is far from engaging and interesting. Keep in mind that the only way to succeed in modern times is to have a solid content marketing strategy. You have to provide blog posts that seem too good to be free and they should provide a valuable tip or at least some useful advice to your readers. This is truly the most essential and effective aspect B2B marketing today.

5/ No social media links and synergy

Your social media sites need to be easy to find in your website structure and you should come up with creative ways to get people to follow you on social media too. You also need to create the perfect synergy of your blog content with social media by sharing your blog posts on every social media page you have created for your business.

Conclusion

B2B requires more work to get your prospects interested in what you have to offer. This is the main reason why we recommend that you emphasize the content marketing strategies in order to maintain a strong level of engagement with your readers and win them over with consistent quality.

We guarantee that if you avoid these issues, you will be headed in the right direction with your B2B website efforts, so make sure that you don’t make any of these mistakes and you will see the positive results without a doubt.

 
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