Author: MatthewDenny

Mobile First Design for B2B Websites

1st December 2017 Back to Blog Mobile First Design for B2B Websites The Shift in Mobile-First Design for B2B Websites Desktops were at the top of devices used to surf the web until not long ago. Today, it’s mobile devices, particularly smartphones. For a business or any other website for that matter, this means that […]

Boost Sales via your B2B Marketing Strategy

B2B-Sales-and-Marketing-Strategy

8th November 2017 Back to Blog Boost Sales via your B2B Marketing Strategy Bridging the gap between sales and marketing How often do you hear about tension between the Sales and Marketing teams in a company? Why is it that two departments working towards the same objectives should have differences of opinion? Why should they? […]

What is the GDPR?

Qu'est que le RGPD

27th October 2017 Back to Blog What is the GDPR? An Overview of the EU General Data Protection Regulation – GDPR An Overview of the EU General Data Protection Regulation – GDPR This brief overview attempts to highlight some key points of the General Data Protection Regulation, or GDPR, to help organisations understand this new […]

Improve your B2B Website Lead Generation

Lead-Generation-Square

18th September 2017 Back to Blog B2B Website Lead Generation B2B Websites and Lead Generation. An effective B2B website is guaranteed to take up a large part of any marketing budget; and for good reason. Companies cannot survive without paying customers, therefore it’s crucial that sufficient investment and resources are made available to ensure your site’s success in generating leads. […]

7 Habits of Successful B2B Content Marketers

B2B-Content-Marketing-7-Habits

2nd August 2017 Back to Blog 7 Habits of Successful B2B Content Marketers The 7 Habits of Successful B2B Content Marketers In B2B digital marketing, it’s important to grasp the real value of whatever or whoever you are promoting – from a simple consumable product through to a complicated enterprise service. Content Marketing is key to […]

Understanding PPC and AdWords for B2B

PPC-Adwords-for-B2B

17th July 2017 Back to Blog Understanding PPC and AdWords for B2B Understanding PPC and AdWords and their importance in Online Marketing for your B2B Site. Now that you’ve got your B2B website up and running, it’s time to get some traction and start flooding it with visitors. Sure, white-hat SEO (that is, search engine […]

UX Design for B2B Websites

B2B-UX-Web-Design

5th June 2017 Back to Blog UX Design for B2B Websites UX or User Experience Design for B2B Websites. There’s a secret behind effective B2B web design; website design is for users, not for the website owner. Many companies think their website design should be all about them and their needs. That’s not the case. It’s all […]

10 Web design terms & abbreviations explained

10-Web-Terms-Explained

31th May 2017 Back to Blog 10 Web design terms & abbreviations explained 10 Web design terms & abbreviations explained Newcomers to web design, or even entrepreneurs looking to take their business online might be confronted with certain terms and abbreviations which can discourage them at first. This list will allow you to better communicate […]

An introduction to SEO for B2B websites

b2b-website-trends-2017

11th April 2017 Back to Blog An introduction to SEO for B2B websites An introduction to SEO for B2B websites It’s not easy for people to understand the basics of B2B SEO if they don’t specialise in the practice. This is due to search engines constantly changing the way they index and rank pages in search […]

5 considerations when building a B2B website

b2b-web-design-must-haves

20th March 2017 Back to Blog 5 considerations when building a B2B website 5 considerations when building a B2B website A B2B website is a lot different from your ordinary e-commerce sites. Yet when building a business to business website, a lot of people employ e-commerce website building and design practices, falling short of what B2B […]