12th December 2016

7 current trends in web design

b2b-website-trends

7 Trends in Web Design Today

1/ Responsive design.

Responsive website design is not so much a trend but a necessity in website design today and for good reason.  Mobile responsive design (or development) is growing increasingly important as users move to viewing web content across multiple platforms.

2/ Background video or animated interactivity.

Animated or video backgrounds can add dimension to the page and enhance visibility and credibility — that is if the technique is used in moderation. Although this design trend is fairly commonplace (borderline overused), it can still be used elegantly. Animation or CSS transitions can make a website more memorable and interesting, but overusing this can be a risk.

3/ Large, cinematic images.

Instead of using several smaller images on a page, a single, larger image can drive a more cinematic experience for websites. Reducing the number of images on the page also assists site speed, while helping to focus your message.

4/ Clear Calls-to-Action that are sticky, personalised, or device specific.

A single, button-shaped call to action that is always visible as the user navigates your page is a good practice for lead generation or increasing engagement. Positioning it in a header or footer without other distractions can help increase conversions.

5/ Beautifully understated elegance.

Many websites are able to make use of the increasing sensitivity of high definition screens by shifting design towards beautifully understated canvases. More than just minimalism, this trend focuses on subtlety that may not necessarily be minimal.

6/ Modular, mosaic and masonry layouts.

Grid systems and modern style sheets have enabled a new way of thinking about the web design canvas. Frameworks, like Masonry, allow for content panels and grid cells to be interlaced into beautiful mosaic systems. These layouts and systems allow for new possibilities for organizing information.

7/ Speed optimised design.

Delays deter visitors. With only five seconds to engage a visitor to your site, a mere second delay can mean loss in conversions (7%), fewer page views (11%) and decreased customer satisfaction (16%). In fact, 1 in 4 people will abandon a website if it takes longer than four seconds to load — and that’s from a 2014 study. Imagine how much sooner they jump ship today.

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